Design
Adelina Nohrnberg
Concept
Adelina Nohrnberg
Myra Yepez
3D Art
Uriel Gionedis
Henry Chen
Creative Direction
Myra Yepez
Adelina Nohrnberg
Concept
Adelina Nohrnberg
Myra Yepez
3D Art
Uriel Gionedis
Henry Chen
Creative Direction
Myra Yepez
Details
Context
- Product is software that enables virtual access to GPUs
- 4 different versions
- No established brand look for software
- Enterprise audience
Strategy
- Use abstract imagery to differentiate from company’s more well-known hardware products
- Use clean, minimal imagery to depict complex products
- Differentiate versions via color & shapes
- Ensure visual connection to other company imagery via materials and color palette
#3D, #creative direction, #concept