︎

Get in touch or learn a little more about me.


NVIDIA @ Adobe Max



Overview

Booth concept, contest, and giveaways for NVIDIA’s presence at 2019 Adobe Max.
Concept
Myra Yepez, Brian Perez

Sticker Giveaway Design
TJ Morales

Booth Build
Astound

Art Direction
Myra Yepez

Creative Direction
Jessica King
Chris Strach
Rory Loeb


And the 'after'






Details


Context
  • Previous presence minimal
  • Brand recognition from creative audience low
  • Prior years were corporate and uninspiring

Strategy
  • Be cool vs pander-y
  • Have something interactive (contest)
  • Give something fun away
  • Stand out visually
Essentially, the 'before'



Theme brings in analog 'Studio' elements

Contest station

Participants pitching their work
Winners received goodie bags and a fun sash
Branded pencil and ruler giveaway for all participants
Framed objects nod to Photoshop UI
NVIDIA GPU-equipped laptop demo stations
Sticker giveaway for booth visitors











Copyright © MMXXII  Myra Yépez