Myra Yepez



NVIDIA POWERS THE WORLD’S AI. AND YOURS.

Campaign strategy + creative direction
Overview

A consumer campaign built to connect NVIDIA’s leadership in AI to everyday audiences and workflows.

Role

Campaign creative direction, messaging & tagline development direction, video and key art direction & more.

Glass motif exploration. 


Approach
Partnered with marketing, product, and copywriting teams to narrow the positioning down to a clear, defensible idea. Led tagline exploration and helped define priority use cases, then used focus group testing to validate language and creative resonance.

Alternate key art hero featuring streaming use case. 


Campaign launch included:
  • Video
  • Key Art
  • Updated GeForce Badge
  • Landing Page
  • Banners
  • Etail Brand Pages
  • Retail Endcap (US & CA)
  • Social Assets

Launch video.


Outcome
A scalable campaign foundation that clarified NVIDIA’s AI story for consumers — and held across video, web, and launch assets in addition to a consumer content series (RTX Garage).

Glass motif extended into key art templates for a consumer content series called “RTX Garage.” This is the template meant to highlight partner apps and UIs.


This version of the template is meant to highlight full width art while still connecting to the series and the campaign.





Creative Director. Most recently at NVIDIA, working across stage, environments, web, print, and physical artifacts.

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Myra Yepez