Creative direction for brand + experiences.
GTC Futurespace
A new visual system for NVIDIA's GTC booths, based on the architecture and materials of NVIDIA's own headquarters. Centerpiece: an infinity room built by restructuring how server racks are displayed, plus a signature triangle lighting system now deployed across GTC events worldwide.See More
Art Direction
GTC Keynote Narratives
Visuals for the Physical AI chapters of NVIDIA's GTC keynotes, livestreamed to tens of millions of viewers. Built under rapid iteration and direct executive review.See More
Product Design
TJ Sweater
Designed pixel-by-pixel for real knit production constraints, after standard artwork failed to translate to manufacturing. Now resells for double retail and has appeared in the Wall Street Journal and on CNBC.See More
Campaign Design
SIGGRAPH Campaign System II
Campaign creative direction based on NVIDIA's best-paper-nominated research, applied across digital, print, and on-site formats for SIGGRAPH.See More
Campaign Design
SIGGRAPH Campaign System I
A consistent visual identity built for NVIDIA's SIGGRAPH presence across web, marketing, and social, with key art based on best-paper-nominated research.See More
Brand Merchandise
Gear
Oversaw and approved NVIDIA's employee gear line, driving new concepts from idea through production. Designed original artwork for select pieces, including the Creation of Humanoid graphic.See More
Campaign Strategy
AI PC Campaign
Led the launch campaign for NVIDIA's AI PC campaign. Positioning was developed through workshops and testing, then deployed across retail and digital channels worldwide.See More
Production Direction
Limited Edition Playing Cards
A limited-run product that began as a personal gift from NVIDIA's CEO, translating the brand's enterprise hardware aesthetic into a physical object. Led production in collaboration with LightSpeed Studios.See More
Art Direction & Workflow System
Omniverse Web Evolution
Web art direction aligned with Omniverse's physics-accurate positioning, paired with production coordination to ship updates across 20+ pages. Introduced a review process still used for major platform updates today.Coming Soon
Editorial Design
GTC: Highlights
A ~100-page, 1,000-unit print run documenting GTC 2025's key moments. Originally produced as a personal gift from the CEO, later released through retail.See More
Web Design
Shield
Led two full redesigns of the NVIDIA Shield site (a streaming device running Android TV), restructuring the product into three sections: overview, specs, and shop.See More
Currently part of the team @ NVIDIA. Read More