GTC FUTURESPACE
Booth Look and Feel & Infinity RoomA new creative direction for NVIDIA’s GTC booth, designed to move beyond the standard green-and-white system and better reflect the performance and ambition of its computing hardware.
RoleCreative direction, look and feel, spatial concept, collaboration.
Approach
Defined a booth language informed by NVIDIA HQ architecture and hardware aesthetics, expanding a previously successful hardware-led installation segment into a full environment.
Introduced warmer materials, texture, fabric, and architectural lighting to give the space depth and approachability. Designed the Yayoi Kusama inspired ‘infinity room’ as a focal element that replaced standalone racks and helped visitors visualize the scale and evolution of AI factories and data centers.
I worked closely with art directors, a 3D artist, product and demo leads, and the events team. Our talented 3D artist built and validated the concept through a full physically accurate digital twin under a compressed six-week timeline with shifting hardware and demo requirements.
The initial run had wide screen display above the room and branding flanking the sides.
We introduced lightbox product displays to elevate hardware.
A clear departure from prior booths that still felt unmistakably NVIDIA. The direction became the standard for future GTC booths.
Myra Yepez
Featured work created at NVIDIA.