A play on the Utah teapot — a highly recognized object within the computer graphics community.

SIGGRAPH: PIONEERING GRAPHICS FOR THE AI GENERATION

Event Campaign System

Overview

An evolved SIGGRAPH campaign system responding to the growing influence of AI in graphics research.

Role

Creative direction, system refinement, narrative development.

Going all in on the date and time of the keynote while using the particles from the hero image for a unified look.

Approach
Refined the existing visual language to better support AI-era narratives while increasing consistency and cohesion across touchpoints. Introduced clear narrative moments tied to keynote timing and theme, including a memorable play on date and time to anchor attention.

Outcome
A more focused, confident system that reinforced NVIDIA’s leadership in AI-driven graphics and influenced future flagship events.

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About
I work collaboratively, give direct feedback, and care about making decisions that hold up for the work and the people behind it.Read More

Get in Touch
I’m open to roles and collaborations that value clarity, craft, and thoughtful creative work.Email

Myra Yepez

Featured work created at NVIDIA.

SIGGRAPH: PIONEERING GRAPHICS FOR THE AI GENERATION

An evolved SIGGRAPH campaign system responding to the growing influence of AI in graphics research. Role

Going all in on the date and time of the keynote while using the particles from the hero image for a unified look.

Myra Yepez

An evolved SIGGRAPH campaign system responding to the growing influence of AI in graphics research.

Role