Myra Yepez

Campaign hero visual inspired by imagery used in graphics research papers.

SIGGRAPH: ILLUMINATING THE FUTURE OF GRAPHICS

Event Campaign System
Overview

A campaign system for NVIDIA’s SIGGRAPH presence, created to better reflect its role in advancing graphics research.

Role

Creative direction, visual system design, hands-on execution.Approach

Moved away from generic corporate branding and defined a research-forward visual language grounded in the work itself. Designed a flexible system that could scale across web, print, banners, email, and physical environments. Led hands-on design and QA to ensure consistency across a wide range of research areas.

Incorporated clips from actual research papers into assets like email headers.

Outcom
e
A cohesive, credible campaign that elevated NVIDIA’s SIGGRAPH presence and established a new internal standard for event branding.

We created various versions of the hero visual to accomodate for different contexts and content.






Creative Director. Most recently at NVIDIA, working across stage, environments, web, print, and physical artifacts.

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Myra Yepez