SHIELD

Art direction + information architecture

Overview

I supported Shield through two major product-driven updates, leading stakeholder workshopping and delivering a full site revamp that refreshed information architecture, messaging, and design/layout to reflect the latest product changes.

Role

Owned Shield updates across two product-driven releases, leading cross-functional workshopping and executing a full site revamp.

Apart from leading site information architecture and working on campaigns, I also regularly did photography for the product.

Approach
Aligned stakeholders through workshopping, then worked with our web designer to update the site end-to-end—including information architecture, messaging, and design/layout—to reflect new product functionality and positioning.

The site was designed around our primary audience (premium tech consumers).

Outcome
Delivered two major updates and a refreshed site experience that remained accurate, clear, and aligned with product evolution.

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I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.

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SHIELD

I supported Shield through two major product-driven updates, leading stakeholder workshopping and delivering a full site revamp that refreshed information architecture, messaging, and design/layout to reflect the latest product changes. Role

Myra Yepez

I supported Shield through two major product-driven updates, leading stakeholder workshopping and delivering a full site revamp that refreshed information architecture, messaging, and design/layout to reflect the latest product changes.

Role