Creative direction for brand + experiences.

Featured Projects

Experiential Design, Brand Experience, Creative Direction

GTC Futurespace

Architecture-led brand extension. A flagship immersive experience that elevated NVIDIA’s GTC booths through materiality, spatial clarity, and narrative flow.

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Keynote Storytelling, Narrative Direction, Creative Direction

GTC Keynote Narratives

Creative direction for executive keynote storytelling. Developed under rapid iteration and direct executive review, translating complex concepts into clear, paced visuals.

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Brand Artifact, Product Design, Creative Direction

TJ: Custom Knit

Machine-native pixel art designed for real knit constraints. A collectible wearable artifact created to improve production outcomes when traditional artwork wasn’t translating.

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Campaign System, Brand System Evolution, Creative Direction

SIGGRAPH Campaign System II

Research-derived key art built from best-paper–nominated work. A modular campaign toolkit spanning digital, print, and on-site touchpoints—rooted in real innovation, not generic visuals.

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Campaign System, Event Campaign, Creative Direction

SIGGRAPH Campaign System I

A campaign system to unify our SIGGRAPH presence across web, marketing, and social. Key art also inspired by actual best research paper nominated work.

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Brand Merchandise, Art Direction, Brand System

Gear

Merch as brand equity—strategically placed cues and NVIDIA green pops. Designed to push the brand in key moments while maintaining cohesion across product lines and production runs.

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Campaign Strategy, Creative Direction, Tech Storytelling

AI PC Campaign

Audience-validated campaign system for launch storytelling. Developed through workshops and testing to ensure the message resonated and the visual system scaled across channels.

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Brand Artifact, Production Direction, Creative Direction

Limited Edition Playing Cards

A pocket-sized, premium artifact created for the CEO, translating the enterprise hardware aesthetic into a tactile, collectible object.

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Web Art Direction, Product Storytelling, Workflow System

Omniverse Web Evolution

Web art direction that mirrored Omniverse’s physics-accurate promise, plus collaboration & production coordination to ship updates across 20+ pages.

Coming Soon

Editorial Design, Brand Artifact, Art Direction

GTC: 2025 Highlights

An editorial artifact designed to preserve the event’s story. A premium record of the narrative, visuals, and key moments that defined GTC 2025.

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Art Direction, Brand Campaign, Product Storytelling

Shield

Brand-forward storytelling for a technical product platform. A digital identity and narrative system designed to make complex capabilities feel accessible and cohesive.

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Myra Yepez