Creative direction for brand + experiences.

Featured Projects

Experiential Design

GTC Futurespace

A new visual system for NVIDIA's GTC booths, based on the architecture and materials of NVIDIA's own headquarters. Centerpiece: an infinity room built by restructuring how server racks are displayed, plus a signature triangle lighting system now deployed across GTC events worldwide.

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Art Direction

GTC Keynote Narratives

Visuals for the Physical AI chapters of NVIDIA's GTC keynotes, livestreamed to tens of millions of viewers. Built under rapid iteration and direct executive review.

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Product Design

TJ Sweater

Designed pixel-by-pixel for real knit production constraints, after standard artwork failed to translate to manufacturing. Now resells for double retail and has appeared in the Wall Street Journal and on CNBC.

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Campaign Design

SIGGRAPH Campaign System II

Campaign creative direction based on NVIDIA's best-paper-nominated research, applied across digital, print, and on-site formats for SIGGRAPH.

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Campaign Design

SIGGRAPH Campaign System I

A consistent visual identity built for NVIDIA's SIGGRAPH presence across web, marketing, and social, with key art based on best-paper-nominated research.

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Brand Merchandise

Gear

Oversaw and approved NVIDIA's employee gear line, driving new concepts from idea through production. Designed original artwork for select pieces, including the Creation of Humanoid graphic.

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Campaign Strategy

AI PC Campaign

Led the launch campaign for NVIDIA's AI PC campaign. Positioning was developed through workshops and testing, then deployed across retail and digital channels worldwide.

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Production Direction

Limited Edition Playing Cards

A limited-run product that began as a personal gift from NVIDIA's CEO, translating the brand's enterprise hardware aesthetic into a physical object. Led production in collaboration with LightSpeed Studios.

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Art Direction & Workflow System

Omniverse Web Evolution

Web art direction aligned with Omniverse's physics-accurate positioning, paired with production coordination to ship updates across 20+ pages. Introduced a review process still used for major platform updates today.

Coming Soon

Editorial Design

GTC: Highlights

A ~100-page, 1,000-unit print run documenting GTC 2025's key moments. Originally produced as a personal gift from the CEO, later released through retail.

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Web Design

Shield

Led two full redesigns of the NVIDIA Shield site (a streaming device running Android TV), restructuring the product into three sections: overview, specs, and shop.

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Myra Yepez