GTC Futurespace
Architecture-led brand extension. A flagship immersive experience that elevated NVIDIA’s GTC booths through materiality, spatial clarity, and narrative flow.See More
Keynote Storytelling, Narrative Direction, Creative Direction
GTC Keynote Narratives
Creative direction for executive keynote storytelling. Developed under rapid iteration and direct executive review, translating complex concepts into clear, paced visuals.See More
Campaign System, Brand System Evolution, Creative Direction
SIGGRAPH Campaign System II
Research-derived key art built from best-paper–nominated work. A modular campaign toolkit spanning digital, print, and on-site touchpoints—rooted in real innovation, not generic visuals.See More
Brand Artifact, Product Design, Creative Direction
TJ: Custom Knit
Machine-native pixel art designed for real knit constraints. A collectible wearable artifact created to improve production outcomes when traditional artwork wasn’t translating.See More
Campaign System, Event Campaign, Creative Direction
SIGGRAPH Campaign System I
A campaign system to unify our SIGGRAPH presence across web, marketing, and social. Key art also inspired by actual best research paper nonimated work.See More
Brand Merchandise, Art Direction, Brand System
Gear
Merch as brand equity—strategically placed cues and NVIDIA green pops. Designed to push the brand in key moments while maintaining cohesion across product lines and production runs.See More
Campaign Strategy, Creative Direction, Tech Storytelling
AI PC Campaign
Audience-validated campaign system for launch storytelling. Developed through workshops and testing to ensure the message resonated and the visual system scaled across channels.See More
Brand Artifact, Production Direction, Creative Direction
Limited Edition Playing Cards
A pocket-sized, premium artifact created for the CEO, translating the enterprise hardware aesthetic into a tactile, collectible object.See More
Web Art Direction, Product Storytelling, Workflow System
Omniverse Web Evolution
Web art direction that mirrored Omniverse’s physics-accurate promise, plus collaboration & production coordination to ship updates across 20+ pages.Coming Soon
Editorial Design, Brand Artifact, Art Direction
GTC: 2025 Highlights
An editorial artifact designed to preserve the event’s story. A premium record of the narrative, visuals, and key moments that defined GTC 2025.See More
Art Direction, Brand Campaign, Product Storytelling
Shield
Brand-forward storytelling for a technical product platform. A digital identity and narrative system designed to make complex capabilities feel accessible and cohesive.See More
I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.
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